Dear IIMnet members
This week we bring interview with Mr. Mayank Gupta and Ishan Gupta, founders at EduKart.com. EduKart endeavors to be one stop destination where students and working professionals can go to and upskill themselves in a self-paced learning mode and at affordable price points. IIMnet mebers are getting special discount of Rs 300 by using discount code 'iimnet001'. Read more.....
Q) Please tell us about yourself and brief background on your career starting from undergrad days?
Mayank Gupta: I completed my Bachelors in Engineering from Delhi University and then went for a post Graduate Diploma in Business management form IIM-Kozhikode. Before launching EduKart.com, I worked for companies like Educomp, Bank of America, and L&T Infrastructure Finance.
Ishan Gupta: I completed my Bachelors in Engineering from Delhi University. While I was pursuing my Engineering, I started an education venture called Appin knowledge solutions and led the marketing team to organize courses and open franchisee centers all across India. I, then, went to Stanford Graduate School of Business for my MBA. I have worked for Facebook, One97 Mobility Fund and Helion Ventures before starting EduKart.com
Q) What inspired the idea for EduKart.com i.e. what customer problem it is solving?
A: There is no one stop destination today where students and working professionals can go to and upskill themselves in a self-paced learning mode and at affordable price points. EduKart.com aims to become that online portal that will provide multiple courses across multiple streams for people to easily choose skills that they want to get to upskill themselves and move ahead in their careers. Do check out the website and courses at http://www.edukart.com .
Q) How long did you work on the site before you launched it? How did you validate your assumptions and did you conduct any scientific marketing research etc. before launching the product/service?
EduKart.com was launched in Dec 2011. We undertook research between April and December to figure out the customer pain points. We tested our training products by delivering courses in classroom setting before launching the online version of the courses on EduKart.com.
Q) Who are your competitors? How do you plan to differentiate your portal from crowded learning space?
Some of our competitors include online portals of larger education companies such as Lampsonglow.com, Training.com and Classonweb.com.
We plan to stay ahead of others by providing the latest courses, high level of customer service and customer engagement.
Q) What are your plans for the future? What is the product map and other innovations?
We recently launched courses for preparation of CFA Level 1, FRM Level 1 and 2 and courses on Project Management, suitable for working professionals. We plan to roll out more courses in the coming months. We will also be launching tablet compatible versions of our courses.
Q) What advice would you give to professionals who want to have start-up on their own?
Start-up life is not an easy path to choose. Be sure that you are ready to take up the challenge. Once you have decided, let your loved ones know about it. A social commitment ensures that you are continuously taking steps to pursue your start-up ambitions.
Think hard about the industry you want to enter and talk to relevant people in that industry. However, do not over analyze it. And finally, find some good team members to build your company
Q) What discounts are you willing to provide to IIMNET members and what are the courses are more apt for management professionals?
Members of IIMNET would find courses on Project Management, Financial Management and Digital Marketing relevant for their careers. These are short and focussed courses, suited to the schedules of management professionals.
We are happy to provide a discount of Rs. 300 on any course that IIMNET members would like to purchase. Please use the code iimnet001 to avail the discount, while purchasing online or call us at +91-11-49323333 if you want to order by Cash on Delivery.