Regional Manager -Sales and Marketing | Columbia Asia Hospitals | Location : Bangalore

Job Description : 

  • Columbia Asia is pledged to deliver Effective healthcare services at an excellent value in a Clean and Caring environment.
  • Customers First
  • Caring
  • Community Involvement
  • Excellence
  • Integrity
  • Team work

Job Responsibilities :

  • Responsible for generation of increase in revenue for set of hospitals such as Referral, Hebbal, Mysore & Columbia Clinic within the market by driving team of professionals & directing desired focus on all business segments.
  • Develop greater focus on referral hospital and ensure launch and further marketing programs in line with Columbia Asia guidelines Identify, select and develop marketing team as per Columbia Asia standard and drive them to continuously excel the performance.
  • Build innovative marketing program and pricing strategy for referral hospital to enhance the customer base
  • Drive team and build extensive, comprehensive annual Sales and Marketing plan for Referral Hospital, work with

    individual Hospital unit Marketing team in the city to develop their marketing plan.

  • Analyze business opportunities and translate them into executable working plan, ensure no overlapping & duplication of common work area

  • Constantly drive pricing opportunities, ensure pricing are competitive and driving optimum value to set of hospitals within the city

  • Incorporate extensive media plan as a part of marketing plan to project the Referral Hospital across relevant target groups

  • Work with individual functional heads to drive higher contribution and ensure optimum resource utilization for better cost efficiency

  • Work extensively with VP sales and Marketing & individual GMs to ensure all new hospitals in the region are launched with desired positioning in line with Columbia Asia guidelines and standards

  • Develop 2 sets of clear, separate identity for referral hospital & community hospital without overshadowing each other

  • Identify appropriate media opportunity to project the hospital entity and support the positioning platform

  • Build detailed, long terms direct marketing program for the Hospital’s and drive team to execute innovative ways to reach the community

  • Ensure precise definition of TG & catchment area for well directed reach out campaign driving maximum efficiency

  • Drive team to execute ‘Community Health’ program within identified geography

  • Ensure community within the hospital catchment area is well penetrated thru various initiatives

  • Drive referral team to build comprehensive doctor / physician base to drive the referral business

  • Establish contacts with appropriate healthcare facility for the purpose of obtaining referral business

  • Work with GMs and other senior management to build and credential set of key consultants associated with
    Referral hospital

  • Develop medical marketing program to establish and project key speciality amongst referring fraternity across In and around Bangalore & Karnataka.

Job Requirements :

  • Ensure receivables from corporate and TPAs are line with organizational norms
  • Continuously drive team to excel the performance and keep high motivational levels
  • Identify development areas for the team and ensure required training opportunity to build on
  • Maintain excellent contact with internal consultant and ensure specific needs have been met
  • Build good interdepartmental contacts and relations to ensure collective efforts in case of need
  • Responsible for timely setting of KRA and review as per the PMS guidelines & schedule
  • Ensure your team participates in REDS activities at the unit from time to time
  • Net Revenue & Gross operating profit of the units
  • Ensuring Marketing spends in line with plan and budgets
  • Market Segment contribution targets
  • Coverage of customers across market segments like Referral, Corporates etc.
  • Achievement of consumer activation activity plan for the hospitals
  • Manpower Turnover
  • Quality Audit.
  • Climate opinion survey
  • Employee Motivation Index
  • Professional Graduation / Post graduation in sales and marketing OR post graduation in Hospital Administration
  • Preferably with 10+ years of relevant experience in Sales and Marketing, Brand Management, Corporate sales in relevant industry

Interested candidates can forward their CVs to ( neha.k@columbiaasia.com)

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