Q. What is last mile of analytics?

Ans. Businesses want insights from data they can translate into meaningful actions and real results. Software vendors are beginning to deliver a new generation of advanced analytics packages that address business issues directly.

In a O'Reilly report, Mike Barlow reveals how new user-friendly software is helping enterprise go beyond data analysis and straight to decision-making — without requiring data science expertise!

How has advanced analytics progressed from lab project to commercial product so quickly? Through interviews with data analysts, you'll understand the role that machine learning plays in specialized analytics packages, and how this software alone can make decisions based on what’s likely to happen next. When you have these capabilities, you've reached "the last mile of analytics."

You can access the book at http://www.oreilly.com/data/free/files/last-mile-of-analytics.pdf

About the author : Mike Barlow is an award-winning journalist, author, communications strategy consultant, and co-founder of Cumulus Partners

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